Arville Textiles
Arville provide bespoke textile solutions for highly complex applications around the world, including industries such as automotive, defence and pharmaceutical.
They had recently undergone a rebrand and wanted the website to reflect this aesthetic, as well as combining their current 3 autonomous businesses into one coherent responsive site. They also wanted to re-engage their customers via online display remarketing and targeted emails.
Art direction was a crucial element to the success of the new site. It needed high impact design, and to reflect the nature of their business. This was achieved by showcasing their process in superior detail through the photography. All elements were kept on-brand and close to their original vision.
The complexity of their process was also highlighted with interactive elements throughout the site, which engaged users and gave greater understanding to their applications.
Results included:
Launch campaign ads seen by over 1 million people
Website visits up 63%
Individual website users up 36%
Total number of pages viewed up 226%
Average number of pages viewed up 99%
Time on site up 241%
Bounce Rate down 40%
Involvement: Art direction, website design, online and offline promotional marketing.
Agency: 9xb
